Marketing Director

We are seeking a highly experienced Marketing Director to help lead our ecommerce business's marketing strategy and execution. The ideal candidate is a results-driven leader and an ecommerce expert, who can develop and implement successful marketing campaigns that drive growth and increase revenue.

Responsibilities:

• Develop marketing and business development strategy and direct implementation of the ecommerce vision and strategy for achieving corporate sales and conversion goals alongside founders.

• Utilizes messaging, landing pages, promotions, discounts, user reviews, and email campaigns to attract and retain customers.

• Develop creative briefs  based on guidelines, coordinate and work with freelancers to develop assets, and coordinate with team to implement assets where needed

• Project manage marketing and campaign calendar to maximize for key events throughout the year. 

• Leads the process of developing content for our website, partnering with developer to ensure the vision gets built out and website conversion rate and average order value improves

• Oversee all aspects of marketing, including branding, advertising, social media, email marketing, SEO/SEM, content marketing, and customer engagement

• Responsible for coordinating with agencies, and marketing team.

• Analyze market trends, consumer behavior, and customer insights to inform marketing decisions and improve customer experience

• Develop and manage the marketing budget and ensure all marketing initiatives are cost-effective

• Collaborate with other departments, including product development and customer experience, to ensure alignment and support of company goals

• Develop and maintain strong relationships with external partners, including advertising platforms, agencies,  media outlets, and influencers.

• Continuously monitor, measure, and report the effectiveness of marketing campaigns and adjust strategies accordingly

• Stay up-to-date with the latest trends and technologies in digital marketing and ecommerce

• Lead marketing and business development team through various project priorities 

• Management and upholding of standards of CRM database; delegate maintenance tasks, as needed 

• Review performance metrics and other feedback. Iterate on strategy and optimize execution based on results.

Requirements:

• Project management expertise and the ability to manage multiple projects simultaneously

• Must have the ability to take a project, help figure out what needs to happen, map that out, and work with whoever they need to to implement and complete the project

• Intermediate to advanced Shopify knowledge

• Strong reporting and data management skills; must be good at making marketing reporting data

• Bachelor's degree in Marketing or a related field

• 10+ years of experience in marketing, with at least 5 years in a leadership role

• Experience for a Shopify-enabled ecommerce brand is required

• Proven track record of developing and executing successful marketing campaigns that drive growth and increase revenue

• Strong analytical skills, with the ability to parse through data to identify insights, but also savvy enough to see the bigger picture and not draw misguided conclusions

• Excellent communication and leadership skills, with the ability to build and manage a high-performing team

• In-depth knowledge of digital marketing, including SEO/SEM, social media, paid advertising (Google and Facebook), email marketing, and content marketing

• Experience with marketing automation tools, such as HubSpot or Marketo is a plus

• Strong understanding of ecommerce platforms and customer behavior in the online space

• Very strong planning skills; must have the ability to prioritize a host of needs and projects across the marketing function, always focusing on the highest leverage opportunities

• Good with people; must have the ability to actively engage with people to follow up, and collaborate to get things done

• Is the first to discover that something isn’t working or is broken, and proactively suggests and implements a solution. Extreme sense of ownership

Addidtional Desirable Skills:

• Experience selling on Amazon is a plus

Rate:

$18-$20/hr

Working Hours:

Full time/ 40 hrs per week

Work Shift:

6am to 2pm US CST