About the Role
As an Influencer Identification & Outreach Specialist, you will play a crucial role in expanding the reach of the hiring company through effective influencer marketing strategies. You will be responsible for identifying and collaborating with influential individuals across various social media platforms who align with our brand's values and target audience. Your primary goal will be to establish meaningful partnerships that drive brand awareness, engagement, and ultimately increase sales.
Responsibilities:
Conduct research to identify relevant influencers, content creators, and thought leaders in our niche and related industries.
Coordinate the creation of sponsored content and promotional materials in collaboration with influencers, ensuring they align with our brand identity.
Stay up-to-date with influencer marketing trends, best practices, and emerging platforms to keep the company at the forefront of the industry.
Influencer Identification Responsibilities:
Collaborate with the team to understand their influencer requirements and preferences.
Utilize our creator search tools to find influencers with a micro influencer following (1% or higher engagement) who are active and possess exceptional content creation abilities.
Initially, identify 50 profiles that potentially match the brand's criteria.
Gather feedback from the team on the initial 50 profiles and use it to identify an additional 750 influencers.
Thoroughly research each profile, considering factors such as their alignment with the brand, niche expertise (e.g., healthy living, lifestyle, health, and wellness), and past collaborations.
Pay attention to the brand's exclusions and ensure that influencers who do not meet the criteria are excluded from the list.
Provide team members with insights into each influencer's background, collaborations, and overall suitability for the brand.
Aim to complete the influencer identification process for a brand within a week, dividing the tasks into specific timelines.
Once the final list of 800 influencers is compiled, take charge of reaching out to them via branded emails and Instagram messages.
Utilize provided scripts, customize them as per the brand, and personalize each message to address influencers by their name.
Maintain a high level of organization to manage outreach across both channels effectively.
Ensure prompt and efficient communication with influencers, responding to their inquiries and questions promptly.
Employ our tracking tools to monitor follow-ups and keep records of communications with each influencer.
Keep track of influencers' responses, interests, and any other relevant details in a structured format.
Collaborate with team members when required to resolve any questions or address influencer concerns.
Maintain a systematic record of influencers' information, including names, Instagram handles, email addresses, and their stage in the collaboration process.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
Strong organizational and time-management abilities.
Excellent communication skills, both written and verbal.
Familiarity with social media platforms, especially Instagram.
Proficiency in utilizing influencer search tools and analytics to identify relevant profiles.
A keen eye for detail and the ability to evaluate an influencer's content and suitability for brand collaboration.
Prior experience in influencer marketing, digital marketing, or related fields is an advantage.
Comfortable in managing multiple tasks and meeting deadlines in a fast-paced environment.
Rate:
$7 / hour
Working Hours:
Full-time, 10hrs/week
Work Shift:
Ability to work overlapped hours with PST